Service Development for the small-sized advertising agency is actually an easy process of capturing, cultivating and then handling new customers. The only method business development is ever going to get done is if you do it if you are a sole owner using all the hats or maybe most. Online or offline, it depends on you.
Satisfying Discussion Bundle - You are not going in to do a huge sophisticated discussion; due to the fact that you don't understand what they require yet. Keep in mind, your job is to discover what they require. Rule for first meetings is 80% listening and 20% talking. You may also, at this time, introduce some additional details on your business.
One controller who knows the approaching airplane's scenario inside out hands over the plane to another controller who understands nothing, except for some codified details. To prevent this, it's important to have a "Very First Contact to Signed Agreement" system which where your prospects can go through your sales cycle without significant bulges and bumps. And this needs an integrated business development department instead of an apart sales, marketing department and customer service silo which frequently work versus each other.
Link by means of an e-mail auto-responder. This is an excellent method to semi-automate your efforts and supply helpful info and suggestions that are composed or recorded. This is specifically efficient if you have a big prospect list and/or a long selling cycle or use off line techniques to generate the initial lead.
List Building Package - No cold calls. Before you make a contact with a prospect send a list building package. This could be a post card or letter or simple flyer. Printed and sent by mail is much better than faxing. All you wish to do is whet their cravings. Inform them a little about your product and services. Who you are, what you do, why you are various.
And the 3rd and final step will be to obtain the grants you receive latest industry trends and require. (For a small company grant, what's required is usually a well composed organisation strategy).
Discover and engage in different sort of online social networks. It's terrific for networking, marketing research and keeping a pulse on what's occurring in your industry. But make sure to test what you do and do not get too captured up in interacting socially.
KEEP IN MIND: Though it's crucial to concentrate on strategies and customers that generate organisation, timing is just as important. Don't evaluate too quickly. All initiatives need to be provided at least a year prior to being assessed.